Having a web presence is important, both for you as an individual and for your library. I wrote about how as a student, it’s really helpful to build an online presence and Steven Kaszynski wrote on his blog about library’s promoting their online presence. It makes sense and it’s not too hard to do right? In all honesty, this past semester there have been a few things that I have struggled with, in terms of building an online presence for my library school student group, ALISS. This blog post by the Annoyed Librarian on how little users actually pay attention to library’s on Facebook really hit home, because I’m struggling with this very problem! I have to ask the question, if you build it, will they really come?
Over the summer, as the new Chief Info Officer of my group, I was charged with maintaining the website. I redesigned the website and installed WordPress to make the website more dynamic, and make it easier to update content. Students can comment on the posts and there’s potential for conversation on the website. Guess who actually comments on the blog? Other ALISS officers and spambots. Not quite what I was hoping for. Between the other student officers, we post really great opportunities for students to apply for scholarships, internships, student events and more! Opportunities that I didn’t even know how to find as a first year student. All great stuff, but it falls on deaf ears. We tried promoting it through the SLIS list-serv, to which another student replied “I almost never pay attention to those emails.” We promote our events and the website on Facebook and Twitter and still there’s a lack of response. So what happens when you’ve built our online presence, continue to update content but can’t get your audience to pay any attention to you?
The SLIS program at my school is geared towards people who are already working FT jobs. It’s a commuter campus. Our students tend to be older, have families and other responsibilities outside of school, so they might not have time for student events. But that’s why having the online presence is important. However, part of the problem is that you still need face-to-face interaction to promote your online presence. If people aren’t paying attention to your posts while they’re online, I’m not sure how promoting through other online outlets will help. It just doesn’t. Making connections in the classroom and telling people things like “Hey you like ____ right? I heard about an internship that you might be interested in. It’s posted on our website” might carry more weight. To be honest, I’m not sure. I’m speculating here.
This semester, all my classes were online. This is a first for me and in general, I do like going to a physical class and talking to people in person. I felt cut off from my student body and I don’t know who our new students are. How can I reach out to them and promote our events if I don’t know what their faces even look like? If I feel this way, how many other students do? I have a lot of questions and I don’t have a solution to this problem. I’ve heard from other student groups and ALA chapters that it can be hard to get people to participate, but how do you make it successful? If anyone has any insight, I’m all ears.